According to Infotrends, "Digital signage pulls in 32.8 % more store traffic."
C-nario Advertiser™ is a complete revenue generating content creation, distribution and ad management system based on sales driven goals. C-nario Advertiser™ maximizes ROI through networked ads displayed at high traffic captive audience venues, Points of Sale (POS) and critical shopping locations creating an exciting new customer experience.
This unique customer experience has proved to be a powerful traffic generator, enhancing impulse buying and delivering revenue generated results.
Why C-nario Advertiser™
- The opportunity to reach your target audience on a daily basis
- Targeted shopping experience influence buyers at decision making moment
- Sales Driven - advances media selling models based on pre-defined business rules
- Campaign oriented – tools easily adapted to media selling workflows
- Smart multi-scheduling engine auto-generates unlimited playlists
- Assigns each playlist to sites directly from advertisers’ sales process
- Advertisers can remotely manage their campaigns online
- Online review and approval process
- Real time reporting, proof-of-play tools and alerts
Innovative Features
- Comprehensive management tools – Manage every aspect of a campaign from video playback, sales administration, asset and configuration management, scheduling and more!
- Software-based platform that can run on standard off the shelf commercially available equipment. A smart communication protocol, provides effective transmission of
heavy content to remote locations over regular public networks
- Unprecedented software-based players provide diversity of features-Integration of multiple high-quality video streams with text, graphics, flash animation,
dynamic and live content
- Remote networking, monitoring and control - Unlimited number of displays at multiple locations networked and controlled from a single control center
- Precise media planning - Based on parameters such as location, time of day, traffic conditions, “repel” and attract” rules, demographics and more, you can plan your advertising agenda to a granular precision and ensure the
right message gets to the right people at the right time.
- Web Based Campaign Manager - Enables advertisers to upload, manage, schedule their compaigns online using a friendly intuitive web based tool
Quick and easy online review and approval process saves time
- Back-end management – Manage and control sales and inventory by feeding the customer’s preferences directly into the backend/ERP system. C-nario Advertiser™ promotes high stock volume items by automatically lowering the price or promoting special deals with a trigger. Content play list and sales data can be compared to measure the effectiveness.
