According to Infotrends, "Digital signage pulls in 32.8 % more store traffic."
C-nario Advertiser™ is a complete ad management platform including content creation tools, distribution and management system based on sales-driven goals. C-nario Advertiser™ maximizes ROI through networked digital signage ads displayed at high- traffic captive-audience venues, Points of Sale (POS), and critical shopping locations creating an exciting new customer experience.
This unique customer experience and targeted messaging gained through dynamic digital signage has proved to be a powerful and effective marketing tool, enhancing impulse buying and delivering revenue- generated results.
Why Use C-nario Advertiser™ for Sales-Oriented Dynamic Digital Signage?
- Sales-driven approach - advanced media selling models based on pre-defined business rules
- Central management, monitoring and control
- Campaign-oriented – tools that are easily adapted to media selling process and workflow
- A smart multi-scheduling engine that auto-generates unlimited playlists
- Assigns each playlist to sites directly from advertisers’ sales process
- Advertisers can remotely manage their campaigns online
- Online review and approval process of all your digital signage activity
- Real time reporting, proof-of-play tools and alerts
Advertiser™ Dynamic Digital Signage Innovative Features
- Comprehensive management tools – Management of every aspect of a campaign from assigning time-slots, sales administration, asset management, content scheduling, reports and more!
- Software-based platform that can run on standard off-the-shelf commercially available equipment. A smart communication protocol, provides effective transmission of heavy content to remote locations over regular public networks.
- Unprecedented playback quality - highest quality playback in any shape, size and screen resolution. Integration of multiple high-quality video streams with text, graphics, Flash animation, dynamic and live content at pixel- perfect quality.
- Remote networking, monitoring and control - Unlimited number of displays at multiple locations networked and controlled from a single control center.
- Precise media planning - Based on parameters such as location, time of day, traffic conditions, “repel” and "attract” rules, demographics and more. You can plan your advertising agenda with granular precision and ensure that the right message gets to the right people at the right time.
- Web-based campaign management - Enables advertisers to upload, manage and schedule their campaigns online using a friendly intuitive web based tool.
Quick and easy online review and approval process facilitates the workflow and saves time.
- Open platform – C-nario's open architecture and plug in methogology enables easy customization and integration with any external sources, feeds and technologies. For example,
C-nario Advertiser™ allows you to set rules to promote high stock-volume items in your ERP system, by automatically lowering the price or promote special deals by means of a trigger. Content playlist and sales data can be analyzed to determine effectiveness.
