Digital signage has become an important element in modern banking, allowing a more effective customer experience and communication. Banks have become retail environments, re-discovering the value of in-branch services for boosting sales and strengthening customer relationships.
Digital signage enhances in-branch customer experience, serving as an effective communication tool to present targeted information to waiting customers, promoting new products and services. By using innovative in-branch digital signage solutions to educate and excite customers, banks can strengthen branding and maintain customers’ loyalty. Digital signage helps raising customer interest by introducing various services, as well as entertaining the customer while he/she waits at the bank’s branch. Accelerate employees training and corporate communications.
In-branch digital signage capabilities allow targeted content according to the interests of customers in each area of the branch. Customers waiting to speak to a mortgage officer can view the latest mortgage rates and incentives. Live stock market feeds keep the customer up to speed on the latest stock exchange numbers before his appointment with his investment adviser.
Digital signage can be used also for the bank’s internal communication and for employees training.
Benefits of Using Digital Signage

Enhance customer experience through high quality video and live content at
the customer service desk, in the teller line and elsewhere in the branch.

Communicate effectively with customers, providing them
with updated information about the bank's various services and programs.

Promote new products and services.

Easily integrate content and information from various sources such as
websites, databases, live TV and promotional videos, and more.

Use displays for real-time queuing system information on display.

Leverage platform for internal use - off-hour employee training sessions via
displays.

Maintain full control and low cost of ownership: using one Network
Operations Center (NOC) to control and operate all displays.

Comply with the bank’s data security policy.

Drastically reducing printing costs of in-branch posters, datasheets and
brochures

Reducing perceived waiting time

Real time reporting and tracking tools enable quick analysis of results and
adjusting strategy accordingly