Banking and Finance

Digital signage has become an important element in modern banking, allowing a more effective customer experience and communication. Banks have become retail environments, re-discovering the value of in-branch services for boosting sales and strengthening customer relationships.

Digital signage enhances in-branch customer experience, serving as an effective communication tool to present targeted information to waiting customers, promoting new products and services. By using innovative in-branch digital signage solutions to educate and excite customers, banks can strengthen branding and maintain customers’ loyalty. Digital signage helps raising customer interest by introducing various services, as well as entertaining the customer while he/she waits at the bank’s branch. Accelerate employees training and corporate communications.

In-branch digital signage capabilities allow targeted content according to the interests of customers in each area of the branch.  Customers waiting to speak to a mortgage officer can view the latest mortgage rates and incentives.  Live stock market feeds keep the customer up to speed on the latest stock exchange numbers before his appointment with his investment adviser.

Digital signage can be used also for the bank’s internal communication and for employees training. 

Benefits of Using Digital Signage

 

  Enhance customer experience through high quality video and live content at
    the customer service desk, in the teller line and elsewhere in the branch.

  Communicate effectively with customers, providing them
    with updated information about the bank's various services and programs.

  Promote new products and services.

  Easily integrate content and information from various sources such as
   websites, databases, live TV and promotional videos, and more.

  Use displays for real-time queuing system information on display.

  Leverage platform for internal use - off-hour employee training sessions via 
   displays.

  Maintain full control and low cost of ownership: using one Network    
   Operations Center (NOC) to control and operate all displays.

  Comply with the bank’s data security policy.

  Drastically reducing printing costs of in-branch posters, datasheets and
    brochures

  Reducing perceived waiting time

  Real time reporting and tracking tools enable quick analysis of results and
    adjusting strategy accordingly
 

	The National Bank of Greece (NBG), the oldest and largest among Greek banks, has selected C-nario’s digital signage platform for its new, pioneering i-bank concept store. Located in Athens, the NBG i-bank store is a multipurpose electronic banking venue that presents the entire range of i-bank services, such as Internet banking, phone banking, mobile banking and ATM. > Read full case study
	C-nario’s platform was implemented in a country-wide digital signage network at Israel Discount Bank, Israel’s third largest bank. The network includes the bank’s headquarters and 140 branches. Content includes marketing information promoting the bank and its services, atmosphere clips, music channels and external resources such as news feeds. In addition to customer-oriented content, the bank’s digital signage network includes internal communications and e-learning programs.  > Read full case study
	Bank Hapoalim provides banking services and financial products to millions of people every month across Israel. As the breadth of services increases, the bank looked for a way to strengthen its customer relations efforts, while promoting new products and initiatives. In nurturing Bank Hapoalim’s dialogue with its customer base, the bank also sought to communicate non-financial information thereby attracting customers’ attention and enhancing the branch banking experience. In addition, the displays are integrated with the Bank’s queuing system and present the next number in line. > Read full case study