With the latest financial turmoil, banks again find themselves having to focus on new business channels, cultivating client relationships and customer’s loyalty.
Furthermore, after years of efforts encouraging customers out of the branch in favor of online and telephone banking and ATMs, financial institutions are rediscovering the value of in-branch services for boosting sales and strengthening customer relationships. Today banks recognize that empty branches have a negative effect on customer retention figures, and that by upgrading banking interaction from an errand to an informative and pleasant experience, revenues are increased and customer loyalty is retained.
With the turbulent changes in banking and finance, brand loyalty is essential for securing customer confidence and ongoing business. As such it’s not enough for banks today to provide services. Banking therefore is quickly becoming retail banking where in addition to services; the banks offer new products, programs and solutions to their new and existing customers.
Challenge
Can technology address differient branch needs? For instance, can a centrally managed digital signage system simultaneously ensure that one customer receives targeted information about their bank's frequent flyer credit card and travel insurance while purchasing travelers' checks at the local suburban branch, while making stock information available to another customer as they rearrange their investment portfolio downtown?
Digital signage added value for banks and financial market
By using innovative in-branch digital signage solutions to educate and excite customers, banks are addressing modern banking challenges and attracting customers
back into the branch.
C-nario digital signage solutions make communicating your brand, products and services to your staff and customers easy. Ongoing stock quotes and news can keep them
up-to-date on corporate and market changes, and in turn help them react quickly and effectively to the market.
- Deliver useful messages, promote new products and services
- Provide latest stock quotes updates and upcoming community events
- Promote your brand, campaigns, and upcoming branch events
- Entertain customers with news, announcements while they’re in line
- Provide broad-based training
Why C-nario
- Open platform integrates with internal and external systems- cuts costs
- Plays all media files including live data feeds
- Low cost of ownership - many channels from a single computer
- Staff and public can access content with mobile devices
- Pre designed graphic templates with embedded content tools and DB
- Zero admin. management from web interface on standard HW
- Secure content management with access to authorized users
- Real time monitoring and reporting, with alerts
