Description

Bank Hapoalim provides banking services and financial products to millions of people every month across Israel. As the breadth of services increases, the bank looked for a way to strengthen its customer relations efforts, while promoting new products and initiatives. In nurturing Bank Hapoalim’s dialogue with its customer base, the bank also sought to communicate non-financial information thereby attracting customers’ attention and enhancing the branch banking experience. In addition, the displays are integrated with the Bank’s queuing system and present the next number in line.Objectives

• Enhance customers' experience and communicate to them the latest services and products the bank has to offer
• Increase sales in branches by informing customers of new and profitable financial products and services to captive audience
• Educate customers to use automated services in additon to the personal services offered, to saves time and cost 
• Communicate better with target customers by displaying promotional, operational and educational information, reaffirming brand values and recognition
• Remote training of branch employees (after working hours) for enhancing information flow within the organization
• Full control & low cost of ownership of the complete digital signage solution selected

Challenges 

• Bank NOC (Network Operation Center) to control and operate all signage displays
• Leverage existing IP network to send content from NOC to local storage at the 
  branches
• Full compliance with the bank's data security policy

Solution
C-nario's Messenger™ was the chosen solution for this project for its ability to answer all bank specific compliance security and network demands:

• Dynamic content creation tools- to provide all aspects of content creation including real time content composition and content management
• Scheduling tools- “Delivering the message to the right people at the right time”, 
  C-nario’s different methods of scheduling options (rule-based, loop based, sales-driven, and more) assure that messages will be delivered to the relevant targeted audience
• Dynamic and user friendly digital signage content displays
• Ease of use and integration
• Open Platform- C-nario’s open platform enabled the solution to be integrated to the banks internal systems and workflow, including the queuing system
• Full control – Network administrators have comprehensive monitoring and control tools enabling efficient communications and control over the system
• Low cost of ownership

Implementation
A three month pilot from June to September 2005 has been conducted in 10 branches prior to full software deployment on March 2006 in 250 branches, 4 channels per branch, total 1,000 content channels –the largest installed signage system in local banking industry. March 2006 –to date: Operational phase, constant improvement of content concepts, system managerial tools, content distribution module etc.

Through C-nario’s digital signage solutions, Bank Hapoalim was able to roll out a national digital visual communications network to address all requirements. In one of the largest networks to have deployed worldwide, customers are alerted to Bank Hapoalim’s latest offerings via 1,000 non-stop content channels displayed across thousands of plasma and LCD devices, coupled with multiple feeds of information from various sources.