Description
In Autumn 2004, with online banking on the rise, Bank Hapoalim, Israel’s largest bank faced customer retention problems and reduction of customer presence in local branches.

The increase in use of automated banking services had a negative impact on branch customer visits. Bank Hapoalim decided to take action and to meet the challenge head-on.

Objectives

• Enhance customers' experience and communicate to them the latest services and products the bank has to offer
• Increase sales in branches by informing customers of new and profitable financial products and services to captive audience
• Educate customers to use automated services in additon to the personal services offered, to saves time and cost 
• Communicate better with target customers by displaying promotional, operational and educational information, reaffirming brand values and recognition
• Remote training of branch employees (after working hours) for enhancing information flow within the organization
• Full control & low cost of ownership of the complete digital signage solution selected

Challenges 

• Bank NOC (Network Operation Center) to control and operate all signage displays
• Leverage existing IP network to send content from NOC to local storage at the 
  branches
• Full compliance with the bank's data security policy

Solution
C-nario's Messenger™ was the chosen solution for this project for its ability to answer all bank specific compliance security and network demands:

• Dynamic content creation tools- to provide all aspects of content creation including real time content composition and content management
• Scheduling tools- “Delivering the message to the right people at the right time”, 
  C-nario’s different methods of scheduling options (rule-based, loop based, sales-driven, and more) assure that messages will be delivered to the relevant targeted audience
• Dynamic and user friendly digital signage content displays
• Ease of use and integration
• Open Platform- C-nario’s open platform enabled the solution to be integrated to the banks internal systems and workflow, including the queuing system
• Full control – Network administrators have comprehensive monitoring and control tools enabling efficient communications and control over the system
• Low cost of ownership

Implementation
A three month pilot from June to September 2005 has been conducted in 10 branches prior to full software deployment on March 2006 in 250 branches, 4 channels per branch, total 1,000 content channels –the largest installed signage system in local banking industry. March 2006 –to date: Operational phase, constant improvement of content concepts, system managerial tools, content distribution module etc.