Hublot, the prestigious Swiss watchmaker, known for its motto – “The Art of Fusion” – fuses in its luxury watches precious metals and innovative materials, symbolizing the synthesis between tradition and future. Hublot is the official watchmaker of Formula1 and official timekeeper to Manchester United, one of the world’s most popular football teams.

Objective

Hublot decided to create multi-screen, synchronized, large video walls at the chain's 55 stores worldwide, Video walls have already been installed in three stores, in Paris, France, New York City, and Tokyo.

Solution

Hublot selected C-nario’s digital signage platform – C-nario Messenger – as the driving engine behind the displays. C-nario Messenger is a complete digital signage display, distribution and management software platform, offering real time synchronization of content without loss of definition. The software platform provides better-than-broadcast quality playback in any shape, size and resolution. C-nario Messenger is characterized by its superb multi-display playback capabilities, as well as its advanced management, monitoring and control tools. The system’s innovative content creation tools easily help to create displays and cut costs.

The project at Hublot’s store in Paris was conducted by APIA Solutions, a French company specializing in digital media and interactivity in point-of-sale environments. The integrator in New York was Media Services Worldwide, a US provider of design, integration and installation services.

At the Paris store, C-nario Messenger runs on two HP Z Workstations powered by Intel® Xeon® processors. In New York, it runs on a player assembled by Media Services Worldwide that is powered by the Intel® Core™ i7 processor. Both systems include AMD graphic cards.

Content

Both video walls, in Paris and New York, display Hublot’s Web TV live streaming, high quality synchronized video clips of Hublot’s watches and brand animations. The displays are centrally managed from Geneva, Switzerland, using C-nario Messenger’s innovative web tools.

Results

Although located inside the store, the video walls are clearly visible to passers-by, attracting visitors to enter the shop. The high quality display, and Web TV broadcast, visibly conveys the prestige, elegance and exclusivity of the unique watches, creating a powerful customer experience.

“The new video walls in our stores help us present our watches in a very attractive way,” says Ion Schiau, International Retail Manager, Hublot. “The high quality display creates a magnificent atmosphere that is felt throughout the shopping experience.”