Digital signage has long been appreciated by retailers in revolutionizing customer experience and in turn, increasing profits. In fact, 50% to 70% of digital signage consumers are retailers. Studies show that 70% of purchase decisions are made at the point of sale.
So how can you, as a retailer, make the most of this fact?
Since most customers make 70% of their purchase decisions in-store, effective and targeted messaging is critical in influencing customer’s decision making and up-selling. Relevant information, retail specials, discounts, retail store signage and more are displayed to the customer via screens strategically located around the store promoting the relevant brand, items, discounts etc. This information is customized according to department, store location, time, stock levels, and a host of other parameters dictated by the retailer. C-nario's plug-in technology is compatible with virtually any internal in-store computer system, enabling a unified sales approach specifically tailored for the captivated in store customers.
The move to digital signage has partly been spurred by the rise in private labels and high cost of traditional advertising, making digital signage an integral part of any retail environment. Retailers are now taking steps to aggressively promote their own brands over the products of suppliers who already advertise their products outside the store.
Retailer Challenges
In the ceaseless quest to reduce advertising costs and jumpstart sales, retailers are seeking innovative and targeted ways to promote products. Competitive in-store messaging requires a new approach to product promotions so product stands out above the clutter of advertising in the retail environment. Ever growing competition, particularly from the internet, demands creative advertising and customer experience solutions to ensure brick and mortar stores remain the retail environment of choice.
With Digital Signage installations in over 40 countries, C-nario is the selected digital signage partner for leading retail and consumer chains, department stores and shopping malls across the world
Retailer Added Value:
Boost 'Point of Sales' purchasing at decision making moment
Enhance impulsive buying - turn purchasing in-decision into sales.
Create a unique customer experience
Call for action- rich, relevant and engaging content delivered at the point of
decision
Impact shopping habits
Feed consumer's needs with precise targeted messages
Inspire customer loyalty and increase brand campaigns effectiveness
Integrate interactive triggers based on consumer habits
Create your own captive audience
Always relevant and available at consumers multiple points of exposure
Why C-nario:
- Industry’s first better than broadcast playback quality
- Sales driven platform accelerates sales and profit
- Special retail application for a “WOW” customer experience and brand loyalty
- Creation and update of messages and ads is quick and easy
- Effective Supply Chain Stock Management - C-nario's technology easily plugs into supply chain stock management systems tailoring relevant messages according to stock volume
- Open platform- integrates with internal/external systems – lowers costs
- Scheduling - auto -generates unlimited playlists by location, time, location, display and more
- Centralized monitoring and management – manage all store locations and
messaging from a centralized station through a simple web interface
- Flexibly manage, schedule and monitor campaigns
