In today’s fast paced world where overwhelming exposure to new stimuli numbs people’s responsiveness, sports and entertainment provide the new demand for induced excitement and reaction triggering experience. As such, the industry must always stay ahead of the game!
It is no wonder that sport events, entertainment and live shows are constantly searching for the next generation interactive experience and make the best of peak points during the show.
To deliver such state-of-the-art events that trigger all senses and provide an unforgettable experience, professionals constantly seek the technology to provide such results.
Utilizing peak points of show for revenue generation:
In addition to audience’s demand for ultimate event or show’s experience, there is a constant growing industry demand for revenue generation and ROI. One of the ways in which C-nario’s solution has been implemented in sports arenas is by integrating live sports events with advertisement and information bringing the stadium’s audience experience to new peaks - setting a new standard in sporting events. Advertisers can sponsor peak points and dynamic events such as a goal, red card, strike, re-runs, etc.
The Challenge for the Sports Industry
Whether it’s a major sports event or a live show, the control of video-based and live show components become more complex and so does the need to manage them effectively.
When coming to deploy a digital media solution in sports and entertainment arenas, it is important to look for a system that can answer the following challenges:
- Content delivery to various display elements - dealing with multiple screens of different types and purposes (main hung/LEDs, TV circuit, line boarding, way finding, box offices, VIP lounges, menu boards and more)
- Real time information – displaying real time information based on dynamic events happening during the game
- Integrating broadcast with advertising and data feeds - integrating content from different sources into a unified composition
- Video distribution - distributing HD video from multiple sources to a multitude of screens using the venue's existing Infrastructure
- Monitoring and control - managing and controlling a large number of different content channels from a central unified system
Added Value for the Sports Industry
- Elevate the spectators' experience
- Generate more revenue using your existing infrastructure
- Seamlessly integrate real- time content and dynamic data feeds
- Make content stand out with dynamic, attention-grabbing messages
- Leverage advertising messaging while broadcasting game scores
- Greet and assist guest directions while generating more ad revenues
Solution
C-nario has developed a new application, specifically designed to meet these challenges:
Content delivery – distribution of content from multiple sources to displays of different size, resolution, and shape , delivering different content channels, or a mix of: broadcasting the game, real-time information, advertising, communicating relevant information to the audience, way finding and menu boards. In addition, the solution supports real time 3D effects.
Real time operation – enabling trigger-based programming to match dynamic events during the event. E.g, displaying the player's stats when substituted, or displaying a specific ad when there's a goal, touchdown, etc. (requiring a combination of show control and live information)
Targeted advertising – a sales-driven approach, integrating advertising as an integral part of the content mix in real time. Advertisers can sponsor specific events such as a goal, touchdown, foul, timeout, etc. The system supports flexible and modular advertising models and pricing, resulting in increased ad sales and revenue
High impact displays –breaking the boundaries of the single screen, supporting any size video wall, collage or seamless projection, while maintaining pixel-perfect quality. In addition, the solution is designed to support "odd" resolutions required for certain elements in sports venues (e.g., line boarding).
Distribution over IP networks or existing infrastructure – the solution is designed to support distribution of content over IP (including dozens of live HD inputs). The solution also takes advantage of the sports venues' existing network infrastructure, delivering content from a variety of sources to any number of screens in an efficient, cost-effective manner
Central operation, management and control suite – providing stadiums' operational staff with both local and remote tools for management, distribution, control and monitoring of the entire system through a unified platform, including event/show control
Interactivity – engaging the audience through an interactive personal experience, enabling viewers to get information relevant to them, and choose what they want to see in the different locations at the venue (VIP suites, concession, way finding, etc.).
Benefits:
- One unified system - easy to deploy and implement
- Low TCO (Total Cost of Ownership)
- Sales-driven solution designed to easily integrate advertising with broadcast and messaging
- Runs on standard hardware and network infrastructure. Reliable, affordable and field proven
- Easy to manage, monitor and control
- Open architecture – can be easily customized to the needs and workflow of different stadiums. C-nario's plug in methodology enables seamless integration with any external systems, sources and feeds, including devices and show control
