Description
Toni & Guy is worldwidehairdressing brand. The company is constantly evolving artistically and commercially. It offers education on the planet and boasts fabulous product ranges and a dynamic and modern image. Toni & Guy is the only hairdressing company to be awarded 'SuperBrand' and 'CoolBrand' status and to truly represent the catwalk-to-client philosophy.

Objective
Display music clips in hairdressers shops, combining advertisement materials of cosmetic firms.

Project
C-nario players were installed in 2005 in over 300 hairdressing shops. The deployment process was finished within only 3 weeks.  “Toni & Guy” project is operated by "Arqiva” (an application server provider, ASP Mode), using one master station.  The communication network is based on satellite, ADSL and portable devices to deliver the data.

Challenges
- Broadcast play-lists of 14,000 content items in each playlist
 - Create an explicit playlist per week
-  Interface with “Powergold”(radio stations schedule system) 
 - Manage multiple communication networks infrastructures for the same
   project, and delivering the information not through network, to different
   shops.

Solution
Several developments came due to this project’s special requirements: 
A special custom item for “powergold” scheduling engine that produces huge explicit playlists. The explicit playlist option, that has been integrated in the standard C-nario's Messenger™  use C-nario Sneakernet™ option – burning a DVD, sending it to the remote shop, and it automatically uploads itself and start playing according to the programmed playlists. 

Results
C-nario Messenger™ system is operated by Arqiva in more than 300 Toni & Guy shops across UK. Toni & Guy hairdresser shops provided its customers with entertainment during their staying, and produce income from publishing the “L’Oreal” and “Wella” cosmetic brands.