Zurich Airport is the biggest and busiest international airport in Switzerland, and one of Europe's most important and largest international gateways. The airport served 22.9 million passengers in 2010. The airport is operated by Flughafen Zürich AG.
Challenge
Installing a digital advertising network comprising of both standalone screens and video walls/collages with synchronized content, all centrally managed.
Zurich airport decided to install more than 100 screens at Terminal 1 departure and arrival areas, including more than 30 synchronized screens at the baggage claim area.
Solution
Zurich Airport selected C-nario's digital signage software platform, C-nario Messenger, to manage the displays. Clear Channel was selected as the media company.
Zurich Airport's media manager operates the displays together with Clear Channel. The network is being controlled by Zurich Airport's technical department. SDI/D!ME, C-nario's partner, provides the technical support.
The digital signage network at Zurich Airport comprises standalone displays, video walls, and collages. In addition, it includes a unique digital advertising medium called Ad-e-motion, developed by Clear Channel, comprising seven large 56” high definition LCD screens set up in a row to create a perspective axis, displaying coordinated and synchronized advertising messages.
“C-nario Messenger is an optimal and a very reliable solution that best matches our needs," said Christian Bärlocher, head of Marketing Communications, Flughafen Zürich AG. "We were highly impressed with C-nario-based projects in leading airports worldwide and the high quality, capabilities and ease of use of C-nario Messenger. The results speak for themselves."
C-nario Messenger is a complete digital signage, distribution and management software platform that provides better-than-broadcast quality playback in any shape, size and resolution. C-nario Messenger is characterized by its superb multi-display playback engine, as well as its advanced management, monitoring and control tools. In addition, the system is based on open architecture, which makes it easy to customize and adapt to various needs. The system’s innovative content creation tools easily help to create displays and cut costs.
Content
Content displayed includes mainly advertisements and flight information. In addition, live sports events are displayed on several screens at the airport Sports Bar, a bar and restaurant that was opened last year. C-nario’s platform enables uploading and approving ads via the Web, resulting in a quick review and approval process.
Results
The digital signage network reduces perceived waiting time, while entertaining passengers and providing them with useful information. It further positions Zurich Airport as one of the world's most advanced airports.
